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Marketing

The Marketing department defines who NepWalk is for, how to reach them, and how to convert them. Marketing can run in parallel with all other departments — it only needs the PRD and idea doc.

Dependencies

Requires from Management:

  • management/mvp/prd_v<N>.md — product features and value proposition (approved)
  • management/mvp/idea_v<N>.md — ICP, problem definition, why-now (optional, draft is fine)

What Marketing produces

Document Purpose
marketing/mvp/icp.md Ideal customer profile — who we are building for
marketing/mvp/positioning.md Positioning statement and messaging architecture
marketing/mvp/gtm.md Go-to-market plan — channels, offers, KPIs

All outputs go to nepwalk-docs/docs/marketing/mvp/.

How to operate

Setup (one time)

cd ~/code/nepwalk
git clone <nepwalk-docs-url> nepwalk-docs
git clone <nepwalk-marketing-url> nepwalk-marketing
cd nepwalk-marketing
./scripts/sync-from-docs.sh
```text

> **Windows users:** Run these commands in **Git Bash** or **WSL** — not PowerShell or CMD.

Open `nepwalk-marketing/` in your AI tool.

### Session loop

**Check status:**

marketing_status:

**Create ICP and positioning first:**

marketing: init-docs

Creates `icp.md` and `positioning.md` from the marketing strategy template. These must exist before writing GTM — channels and messaging depend on who the ICP is.

**Work a document:**

marketing: start icp marketing: start positioning marketing: start gtm

**Publish:**

marketing: publish marketing/mvp/icp.md

---

## NepWalk marketing context

**Primary target:** Nepal-based tour operators managing 5–20 trips/month.

**Core problem:** No single platform. Operators manage trips across WhatsApp groups, spreadsheets, and phone calls. Itinerary changes require manually notifying every member.

**Key channels to consider:** Facebook travel operator groups, direct WhatsApp outreach, local travel association events, SEO for Nepali travel keywords.

**Differentiator:** Structured timeline with real-time push notifications. Not just a shared document — a live trip operations system.

---

## Specialist agents

| Agent | When to use |
|---|---|
| `marketing-growth-hacker` | GTM channels, acquisition experiments, growth loops |
| `marketing-content-creator` | Messaging architecture, content calendar, copy |
| `marketing-seo-specialist` | Keyword research for Nepal travel, on-page SEO |

marketing: agent marketing-growth-hacker "design the launch GTM plan for Nepal tour operators"

```text

Current work

Browse mvp/ for ICP, positioning, and GTM docs.